Propelling Innovation

The next generation of companies are choosing a fresh approach to Product Lifecycle Management (PLM) over legacy systems. Propel was founded in 2015 by PLM and high-tech manufacturing veterans with several years of experience with cloud technologies. Propel can help you in your product journey from concept to customer by efficiently bridging the existing gap of translating product updates into customer adoption and product success.

Our Mission

Propel’s mission is to accelerate product success by propelling innovation and intelligent business decisions.

Our Core Values 

Customer Satisfaction
Customer Satisfaction

Understanding the pain points and challenges of our customers and ensuring that they are successful in all their product initiatives.


We encourage everyone to voice their opinions, share their thoughts, and communicate with us freely.


We are the innovators — courageous enough to question, rethink, and redefine the traditional way of doing things.


We are a bright, easygoing, and fun team to collaborate with to bring tomorrow’s products to life.


Problem-solving, experimenting, learning from our past experiences and best practices of others, and sharing this knowledge with everyone is our mantra to success.

Who Are We

We at Propel are changing how companies collaborate to develop, launch, sell, and service quality innovative products. Our next-generation solutions are completely built on Salesforce so that your team can spend its time building future-ready products instead of worrying about infrastructure. We rely on our incredible team of Propellerheads to create the best platform in order to make your company future-proof and fail-safe.


Our Leadership Team

Founder & CEO
Ray Hein

Ray is a SaaS veteran with 20+ years of PLM, development and product launch experience in both hardware and enterprise software organizations. Ray has held multiple executive positions at companies such as Agile Software, Apttus, Vendavo and Centric Software.

Fun Fact: Ray volunteers about two weeks a year with organizations like the American Diabetes Association, Family Giving Tree and Second Harvest Food Bank.

Founder and Chief Product Officer
Brian Sohmers

Brian brings over a decade of experience with PLM, supply chain and SaaS companies. Before Propel, Brian was General Manager and EVP of Products at Equilar, and has held multiple leadership roles at Oracle and E2Open.

Fun Fact: Brian enjoys diving with great white sharks.

Founder and Chief Technology Officer
Ron Hess

Ron has deep experience as a technical and innovation thought leader, including 10+ years of experience as a Salesforce architect, evangelist and program manager. Prior to Propel, Ron was the principal architect at Kenandy, building the next generation of ERP on the Salesforce platform.

Fun Fact: Ron is a licensed private pilot glider.

Chief Marketing Officer
Dario Ambrosini

Dario is a senior marketing and operations executive with 10+ years of venture-backed SaaS experience. He has held roles in enterprise and small business marketing at Manta, Switchfly, Yahoo! and American Express.

Fun Fact: He grew up in the United States and Italy.

VP of Engineering
Kishore Subramanian

Kishore hails from Google, where he was a Sr. Software Engineer. At Google, he most recently worked on a Java/Kotlin library for the Google Assistant and led key areas for the Files Go Android App and Google Web Designer. His previous experience includes senior engineering roles at Motorola Mobility, JackBe and Agile Software.

Fun Fact: Kishore led the team that built Agile PLM's first web-based user interface.

EVP of Sales
Bill Aston

Bill joins Propel after a long career building winning teams with great culture. His teams have grown businesses from early startup stage to revenues of well over $35,000,000. All while intensely focused on the customer. 

Fun Fact: Bill coached his two daughters in Woman's Rugby where their team won the National High School championship in 2014.

VP of Alliances
Miguel Tam

Miguel has successfully launched new products at companies like Apttus, Oracle, CA/Niku and i2. He brings over two decades of experience as a marketing executive in product marketing, corporate marketing and sales enablement.

Fun Fact: If you unscramble Miguel’s full name, it's "I'm gruesome talent."

VP of Professional Services
September Higham

September has worked with PLM customers for over 20 years in high-tech electronics, medical device, semi-conductor and consumer electronics. She has personally implemented over 400 customers with four different PLM products. She is excited to be working with the Salesforce Platform where finally she has the flexibility to design solutions for the "one unique use-case" that each customer has.

Fun Fact: September loves to go on adventures and spent a year traveling around the world with her husband and kids. 

VP of Solution Consulting
Kevin Crothers

Kevin has been building successful solution consulting teams for over 25 years. His roots are in engineering and product design solutions. He helped grow PTC from a startup to $1.2B in revenue, and joined Agile/Oracle through the acquisition of Eigner. Kevin spent the last 10 years in the big data space with Endeca and Oracle bringing a strong perspective around data driven decision making to Propel.

Fun Fact: In his freshman year, Kevin made 10 parachute jumps landing in the trees twice. He quickly took up more down-to-earth hobbies like sailing and scuba diving.

Join Us

Join us if you would like to embark on a journey of helping companies build innovative products! We are always looking for the best and brightest minds to help us achieve our vision and propel innovation one day at a time.

Interested? View Opportunities at Propel

Happily Built on Salesforce

Propel’s next-generation solutions are built 100% on Salesforce cloud so that your team can spend less time worrying about infrastructure, and more time building incredibly innovative and quality products.

Propel + Salesforce
Happily built on Salesforce  Our software is built 100% on Salesforce, so our team can spend less time worrying about infrastructure, and more time building incredible products.

< Why Propel?

View Job Openings >

Contact Us