Digital transformation initiatives have swept through retail, financial services and health care over the last few years. Industry experts now see the manufacturing industry going through similar challenges. So what’s a manufacturer supposed to do so they don’t get Uber-ized?
Rule #1: Focus on what your customers want and deliver the perfect product experience to each one of them. It’s not just designing a great product, or making it a pleasure to use, or creating a wonderful buying experience – it’s all of the above that will help your company succeed with digital transformation.
Rule #2: Use the cloud to make digital transformation much easier. Especially if your cloud technologies are all seamlessly integrated and focused on the customer.
So how do you do that?
I had the recent privilege of doing a webinar with Shaun McInerney, President and Cofounder of AscentERP. Propel and AscentERP are applications both built natively on the Salesforce platform, which allows us to work together with Salesforce to deliver a seamless customer experience. Here’s an overview diagram of what a cloud PLM and cloud ERP solution do together with Salesforce’s cloud CRM:
As the only cloud PLM software built on the Salesforce platform, Propel can easily share the latest product updates with Ascent’s cloud ERP solution. Ascent can show sales people the latest inventory status during the sales process. And Propel and Salesforce can work together to resolve customer issues super fast.
Here’s one scenario from our webinar showing how Ascent, Propel and Salesforce work together to deliver new products to customers:
After R&D designs the product in Propel, all the latest product information can easily be shared with Operations, who can then source and order the components with AscentERP. As Operations ramps up with Ascent, Salesforce helps sales and marketing create the right bundles and promotions, which Engineers can validate in Propel. Propel helps update any pricing or product changes instantly with Salesforce’s pricebooks and product catalogs. Ascent can then help coordinate shipments to all your sales channels by having the latest product and account information.
That’s just one example of how AscentERP, Propel and Salesforce can help manufacturers deliver the perfect product to each customer – helping you succeed with your digital transformation. You can watch the full webinar here.
I’ll soon share another example of how our three cloud applications work together to help manufacturers embrace digital transformation. Stay tuned!