It's Time to Drive Omni-Channel Sales and Digital Transformation

By Miguel Tam

Are you from a manufacturing company going to Dreamforce? I'm sure E-commerce is probably something on your mind. It's sure hit retailers and consumer goods companies especially hard, and now traditional manufacturing companies are faced with the challenge of what to do about it. Some companies have most or even 100% of their sales coming from traditional distributors, so it's not like they can just abandon their traditional channels and go all in with an online strategy. To really embrace digital transformation, product companies need to have a comprehensive omni-channel sales strategy that addresses all their sales channels.

That's why I'm excited to announce Propel's partnership with Productsup. I like to think of Productsup as the Mulesoft or integration hub for e-commerce. It allows companies to easily pull and push data from hundreds of e-commerce platforms like Amazon, Google, Alibaba, Walmart, you name it. 

Productsup helps product companies get on the road to online sales, but for most manufacturers, online sales is just part of the picture. That's where Propel + Productsup can help give companies a complete omni-channel sales strategy.



How Propel's Product Information Management (PIM) solution and Productsup provide the most accurate and up-to-date product data to every sales channel.


Propel does three key things to drive a comprehensive omni-channel sales approach:

  1. First, Propel is a Product Information Management (PIM) solution that helps you capture, update, approve and share all the critical product data you need to get your products launched into the marketplace - whether it's B2B or B2C. You can make sure everyone has the latest product attributes like specs, dimensions, product descriptions, pricing and media. Propel's graphical redlining and versioning also makes it easy to see how those attributes have changed over time. That way the information that flows to your B2C e-commerce platforms via Productsup is the latest and most accurate data.
  2. Propel is also built on Salesforce - in fact, we're the only PIM solution built on Salesforce, which means we can easily publish the latest product data to all your B2B channels. How? Propel integrates to the product catalog and pricebooks in Salesforce Sales Cloud (CRM) so your field sales team gets the right product data. Since both Salesforce Commerce Cloud (aka Cloud Craze) and Propel are built on Salesforce, we can also ensure that your B2B website has the latest product information for your distributors. And finally, we can make sure Salesforce Partner Communities has the latest product data for any of your partners and suppliers. 
  3. Because Propel is built on Salesforce, you also get a great amount of flexibility and configurability. As your business grows, changes or expands, it's easy for Propel to keep up with your changing business requirements. There's no need to hire an army of programmers or consultants any time you want to change something. And getting up and running is easy - from a technical perspective but also from a user onboarding perspective too. Propel customers love our easy to use UI!

Want to see Propel PIM in action? Check out our brief PIM demo, or stop by our Dreamforce booth September 25 - 28 to learn more.


Tags: digital transformation, Product Launch, digital disruption, product information management, amazon, commerce, e-commerce