The Missing Piece in Your PLM Ecosystem

By Matt Fiel

When I was a kid, these little pieces of molded plastic presented a world of infinite possibility.


Would they become a bridge? Would they become a ship? Would they become an integrated solution to manage a medical device company’s data?

More on that later.

The pieces were disparate, colorful silos of potential – but without form, they were just pieces of plastic. If colorful pieces of plastic can be transformed into bridges, castles, and skylines, then I think it’s safe to assume they can become analogies as well.

Medical device companies deal with all sorts of data. For the sake of simplicity, we can look at just three common types.
    • Customer Data
    • Product Data
    • Quality Data

In many cases, the data exists in separate systems.


This can lead to multiple issues:

    • Increased risk of a data breach, and more resources required to protect multiple systems
    • More storage and maintenance costs for data that exists in multiple databases
    • Inefficient processes that require multiple credentials for different departments, or no access at all
    • Outdated and inaccurate reports that can lead to ill-informed strategic decisions

More often than not, disparate data also makes it challenging to manage product lifecycles, remain compliant with the ever-changing regulatory landscape, promptly act on customer feedback, and analyze IoT streamed data. According to a McKinsey and Company article about using data in manufacturing:

“Most companies collect vast troves of process data but typically use them only for tracking purposes, not as a basis for improving operations. For these players, the challenge is to invest in the systems and skill sets that will allow them to optimize their use of existing process information — for instance, centralizing or indexing data from multiple sources so they can be analyzed more easily.”1

Medical device companies need to digitally transform and integrate their siloed systems in order to lower costs, improve health outcomes, and increase patient satisfaction. Digital transformation can be challenging, but having a partner fill in the missing piece makes it much more approachable.

The missing piece.

Anyone who played with those colorful plastic bricks, or even casually put together a puzzle, understands the frustration of looking for the missing piece. But, we think we found it.

Propel is the missing piece.

Penrod loves Propel because it allows us to integrate product and quality data with our Sales Cloud implementations, giving QA, customer service, engineering, operations, and sales a centralized view into the data that matters.

It’s the missing piece that gives our medical device clients closed-loop insight from customer feedback, to QA, to design update, and back again.


And, it’s built on the power of Salesforce, a stable, proven platform that can also eliminate common concerns like data discrepancies, delays, and HIPAA compliance.

Propel and Salesforce are the missing piece in your product lifecycle management, and Penrod is the ideal Salesforce consultant to put it together with your existing ecosystem.

RELATED | Check out Penrod's variety of Salesforce Case Studies to read more about their innovative implementations. 

Learn more about how Penrod transforms medical device companies on their Salesforce journey.

About Penrod
As a Salesforce Platinum Partner, Penrod builds amazing experiences that keep its partners ahead of the digital curve. We focus our expertise on the health & life science, manufacturing, and professional services industries, creating solutions that maximize efficiency, revenue, and customer experience. With offices in Milwaukee, Minneapolis, Dallas, and soon to be Portland, Penrod has the talent, grit, and footprint to make your business a force to be reckoned with. To learn more, visit


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Tags: PLM, Blog, quality, quality management software, partners, product success, MedTech