In a cover story for CIO Applications, Propel CEO and Co-Founder Ray Hein discusses digital transformation, breaking down silos between teams, platform consolidation, and why customer data must be part of the product development cycle.
The Salesforce Edition profiles Propel along with other cloud-based companies recognized as CIO Applications' Top 10 Salesforce Solution Providers - 2020.
“Propel is the first company to realize the potential of Salesforce in enhancing product development.”
Propel is adaptable to business needs, fully configurable, and always up to date. It’s an integrated platform that’s fast to deploy and easy to use, making it perfectly suited for the modern workforce.
Being built on Salesforce enables teams along the entire value chain to tie product and customer records together for a 360 degree view of product performance and success. In turn, these insights easily fill gaps within product design without relying on multiple siloed datasets and CRM records.
Propel continues to be a trusted partner to CIOs from several manufacturing organizations seeking to increase revenue and improve customer satisfaction. Get a preview of the article below and read the full article on CIO Applications.
Streamlining Product Success with Salesforce
By Joe Phillip
The influx of digital technologies has brought a drastic transformation in the product development landscape, forcing manufacturers to become more agile to keep up with tech-savvy consumers. Today, the scope of product development goes beyond just designing, developing, and marketing a product; it has more to do with customer relationships. Enterprises are now obligated to include their customers in the product development cycle to attain valuable feedback and maintain strong relationships. To facilitate this, companies need to embrace the notion of digital transformation in their product development lifecycles and do away with the confining notions of traditional, siloed on-premise product lifecycle management (PLM) platforms and Quality Management System (QMS).
Traditional product systems are hurdled by rigidly sequenced processes, strict division of responsibility among functions like engineering and sales, and completely siloed product data. These obstacles adversely affect multiple areas in product development, including product development, quality, customer satisfaction, and time-to-market.
What manufacturers need is a robust cloud-based platform that houses various functions, including PLM, CRM, and QMS, to augment the product development lifecycle by connecting the customer and product records. This is where California-based Propel makes a difference.