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What's it Take to be a Quality Trailblazer in Life Sciences?

By Miguel Tam

Blazing a new trail in the highly regulated world of medical devices sounds crazy. But with all the changes happening in the industry including the Internet of Things (IoT), Software as a Medical Device (SaMD), and outcome-based healthcare, companies are being forced to find new ways to deal with more complex products, heightened customer expectations, and constantly evolving regulations.

That’s where companies like Salesforce, Penrod, and Propel can help. On November 13, we’re hosting a joint webinar to dive into this uncharted fourth industrial revolution. We’ll share how medical device companies are confronting these new challenges head-on by using the Salesforce platform to manage all their customer, product, and quality data. The end result? Great benefits for medical device companies — lower risk, fewer errors, higher product quality, and happier customers.

Sign up for our webinar here

I’ll be joined by Michael Schwartz, Senior Director of Life Sciences at Salesforce, and Brandon Alberti, Director of Business Development at Penrod. These are two seasoned industry veterans with experience at companies like Assurant Health and Boston Scientific. Here’s a short description of what we’ll be sharing — specifically how our medical device customers are getting immense value with the Salesforce Platform. 

Many companies have multiple systems and processes to capture customer feedback and complaints. Different people trying to copy data from one place to another can lead to errors and delays. And of course, delays can be catastrophic when it comes to life-saving devices!

HLS Webinar

With Salesforce and Propel, it’s different. We share one unified, configurable, and collaborative platform that has allowed medical device companies to manage all their customer feedback, quality processes, and product designs. So no more swivel chair calisthenics! Instead, you get a streamlined way to:

  • Capture customer feedback from a website, email or customer service rep
  • Consolidate customer complaints and perform root cause analysis with Propel (which is completely built on Salesforce’s top-rated cloud platform)
  • Initiate design updates or make component changes to improve products that have been rolled out to the field
  • Relay the collected feedback from engineering to quality and finally to the customer, so you can quickly and intelligently resolve any issue


Did I already mention that Propel is completely built on the Salesforce platform? That means medical device customers can leverage a highly flexible, trusted, and scalable system. So if your company has just 10 people or 10,000 employees, it doesn’t matter. Propel and Salesforce can easily handle your simplest — or toughest — requirements, thanks to our future-proof, multi-tenant cloud infrastructure.

And when you combine our solution with the consulting expertise of Penrod, you’re putting your company in a great position for success. Penrod brings many years of expertise in the life sciences industry with clients like Fresenius, Convergent Dental, and Cambrex Pharma Solutions. They’re based in Milwaukee, so you know that they’ll bring a lot of Midwestern integrity and no-nonsense grit into every business discussion. I’m super thrilled to be working with Penrod to make sure that companies get off on a smooth medical device journey!

Sign up now for our joint webinar to learn more.

Tags: medical devices, Blog, quality, Salesforce, webinar