Press Release

Propel Announces Ashley Stirrup as Newest Member of Board of Directors

January 17, 2019

Propel Announces Enterprise Technology Marketing Veteran, Ashley Stirrup, as Newest Member of Company’s Board of Directors.

Stirrup’s three decades of experience will help Propel scale its unique product experience  platform that enables brands to create, market and sell products that consumers want

Propel, the platform for future brands, today announced Ashley Stirrup will join the company’s board of directors. Stirrup will join the board alongside Matt Holleran, General Partner at Cloud Apps Capital Partners, Sean Jacobsohn, Partner at Norwest Venture Partners. and Ray Hein, Chief Executive Officer and founder of Propel, as an independent director.

Stirrup brings over 28 years of experience on the front lines of software sales and marketing. His career spans both large public companies, including Citrix, Siebel Systems and Taleo and start-ups such as Ultriva and Elance. Today, Stirrup has helped Talend scale it’s business from $50 million to a $200 million in the last five years. Talend held its IPO in July of 2016. He is the Chief Marketing Officer for Talend (TLND), a global leader in cloud data integration.

“I couldn’t be more excited to join the Propel team. Companies large and small are transforming their businesses and digitally enabling their products and services,” said Stirrup, Independent Board Member at Propel. “Propel is in an incredibly unique position help their customer’s unlock innovation by breaking down the barriers between R&D, manufacturing, sales and marketing.”

“We are thrilled to have Stirrup join the board as his extensive experience in enterprise software marketing will be a great addition to the team, helping us as we scale our overall go-to-market efforts,” said Ray Hein, Chief Executive Officer and founder of Propel. “We believe Stirrup’s years working in cloud-native enterprise software, specifically within product strategy and marketing, will provide Propel with additional strength as we seek to expand our position in the sector.”

Propel’s platform was built explicitly for the cloud, removing companies’ needs for expensive and clunky traditional on-premise solutions. The platform is the only cloud-first solution to combine PLM, PIM and QMS directly on Salesforce, making it easy to integrate with existing Salesforce data and equip brands with invaluable insights to make smarter decisions on creating, marketing, and selling products that people want.

The announcement comes on the heels of Propel’s $18 million Series B funding round led by Norwest Venture Partners, bringing the company’s total capital raised to $28 million. In its last fiscal year, Propel saw more than 500 percent in revenue growth and a 300 percent increase in customers, which include some of the world’s fastest growing startups such as Peak Design, Desktop Metal, and Flexgen.

For more information about Propel, please visit

About Propel
Propel is the platform for future brands. The company helps brands like Desktop Metal, Samsara and Peak Design get to market ridiculously fast by enabling collaboration across teams, divisions, partners, and customers.

Propel uniquely combines product lifecycle management (PLM), product information management (PIM), and quality management solutions (QMS) into one system, natively built on the Salesforce platform.

The company is backed by leading venture capitalists such as Cloud Apps Capital Partners, Signalfire and Salesforce Ventures and is headquartered in Santa Clara, CA. For more information, visit


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