When the product was king, it was all about what the product could do. Now that customer is king, it’s about creating the best customer experience and gaining lifetime loyalty. Recurring revenue models are the new in, which incentivize the customer to actually stick around, unlike license and maintenance models of the past. Launching high-quality products has become more of a team effort, which requires a certain level of collaboration across different departments. That's why Product 360 goes hand in hand with Customer 360. The key to product success is to start with the customer, invest in technology and quickly adapt to changes.
Companies are embracing single platform solutions to improve efficiency and increase responsiveness. We explore how Salesforce helps manufacturers navigate demand shifts, interrupted supply chains, and government regulations - all while future-proofing their business.
Guardant Health's innovative approach to cancer screening is improving patients' lives. See why massive growth led them to a single platform to harness both customer and product data.
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