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For many companies in the custom-engineered products or build-to-order industries, mass customized products are irrelevant. Their products are made for just a single customer. In today's marketplace, customer demands are high, which has given rise to product customization. Customers want personalized product offerings that are suited to their needs, wants, and lifestyle. Companies that embrace customization will attain benefits from brand advocacy to market share.
In this guide, you'll learn about what defines a custom-engineered to order product, see ETO product examples, along with the benefits and challenges of aligning your sales and engineering teams.
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