The Ultimate Guide to Making Custom-Engineered Products

How to Effectively Align Your Sales and Engineering Teams

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Key Takeaways

In this guide, you'll learn:

  • What defines a custom-engineered product (and what doesn't)
  • The components, benefits and challenges of aligning your sales and engineering teams
  • Practical next steps for establishing or optimizing your custom-engineered product development practices

About This Resource

What defines a custom-engineered to order product? What are some ETO product examples showcasing best practices? Most importantly — how can manufacturers reap the benefits and avoid challenges of aligning your sales and engineering teams?

Custom-engineered products, also known as engineered to order products, fill previously unmet needs and therefore require a high level of collaboration and information management to control the process from conception to delivery to the customer.

The challenges are great — but so are the rewards.

Aligning your sales and engineering teams allows them to efficiently communicate and work together in harmony, resulting in happier customers, happier employees and better profits. In this guide, we'll show you how.

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