Product Information Management or PIM isn't often associated with Product Lifecycle Management. But it's a mistake to simply say that PLM is for engineers and manufacturing, while PIM is for sales and marketing. Without successful product commercialization, even the best designed products will have a hard time succeeding in the market. Product Information Management involves getting the latest relevant product information into all sales channels and into the hands of customers.
Benefits of Product Information Management Software
Companies who execute well with PIM software can expect the following benefits:
- Higher sales productivity
- Increased partner revenue
- Faster time to market
- Higher customer satisfaction
Find out more about PLM
, or learn more about Propel's product information management software
, which offers a highly flexible and collaborative solution built on and integrated with the world-class Salesforce CRM platform.