In "How Salesforce and AppExchange Partners Are Helping Manufacturers Recover and Rebuild," Cindy Bolt shared on the Salesforce blog how Propel and other Salesforce partners are helping manufacturers succeed.

The following is an excerpt from the article:

“COVID-19 is forcing us all to understand how we digitally engage,” says Cindy Bolt, Senior Vice President, Salesforce Industries. “How do we engage the entire ecosystem – from employees to customers – in a way that is personalized and digital? Manufacturers are recognizing that it’s imperative to engage digitally in a way that is effective and allows you to differentiate yourself.” [...]

Bolt notes that as businesses have been forced to go remote, customers have even been experimenting with augmented reality solutions on AppExchange as a way to deepen a connection and work with a customer.

Propel, aimed at helping manufacturers create, commercialize and correct their products, is one Salesforce AppExchange partner who has helped manufacturers navigate the COVID-19 crisis.

Dario Ambrosini, Chief Marketing Officer for Propel, notes that flexibility and integration has been crucial to manufacturers who are struggling to forecast demand amidst the pandemic and have seen their supply chains disrupted.

“Manufacturers need to react quickly to unexpected changes from both suppliers and customers,” says Ambrosini. “Integrating their customer, supplier and product records allows them to make fast decisions thanks to streamlined collaboration and complete visibility.”

Read the full article on Salesforce.com.