Blog

New Product Introduction

What is Custom Product Development?

April 21, 2022

More and more companies are investing in custom product development. Learn how they're using this competitive advantage in the market, and how it may be easier to achieve than you think.

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New Product Introduction

Best Practices for New Product Introduction: Chatting with Tom Shoemaker

April 7, 2022

Get the do's and don'ts of a successful product introduction from Tom Shoemaker, Propel's VP of Product Marketing.

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New Product Introduction

Breaking Down the Differences: New Product Introduction Versus New Product Development

March 3, 2022

Although New Product Introduction and New Product Development are similar, they do not describe the same components of product innovation. Learn about the key differences between each process.

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New Product Introduction

What is Value Chain Management and Analysis?

June 3, 2021

Value chain analysis and value chain management are closely related, but still distinct. Explore the nuances and what makes them equally valuable.

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